Wondering what SEO copywriting is  — and if it’s important for your site?

SEO copywriting is a specialized form of online writing that:

1. Contains keyphrases — words your target reader types into a search box to find the information she wants.
2. Helps online content rank higher in search results (such as Google.)
3. Drives qualified traffic.

SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus.